BRIEF 1 – PROCESS

Concept

When presented with this brief, I wanted to show a contrast that completely flipped the representation of the original image and created a new image entirely.  My original idea was to take elements of machines that have aided humanity and turn them into a new ‘machine’ that looked like it would actually be unhelpful or destructive to humanity.  However, with this idea, it was hard to create something that looked as if it was menacing, as well as creating another contrast in the second image.  Because of this struggle, I decided to look at other contrasts that would be less complicated to present.  One of the more obvious contrasts that exist, is that of ‘good’ and ‘evil’, which lead me on to the topic of politics.  My first attempt at changing the meaning started with a photograph by photographer Gordon Tant, that showed a woman singing at an indie music festival.  The original image, although does not say it, projects themes of happiness and freedom.  I thought it would be a good idea to try and reverse these themes, by changing the image to promote misery or anger alongside conformity and military.

1Gordon Tant Original
This is the original photo by Gordon Tant. © Gordon Tant 2016
2Gordon Tant Edit
My edit of the photo now shows the woman speaking at a Communist Party Conference, completely changing the meaning of the image.

After I had created this first idea, I decided to create two more images which would contrast each other, while still changing the meaning of the original images.  Looking at famous conflicts, I came to the events of the Second World War, an the rivalry between Britain and Germany.  This clash between the two countries inspired me to take two images of singers from stock photo websites, and edit them as if to show them presenting speeches for both countries.

Editing Process

I started by looking through stock photos for images of singers that could be cut out and edited simply.

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This image from stock website ‘Colourbox’ would soon become the representation of Germany in my final piece. © Colourbox 2016
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This image from stock website ‘Dreamstime’ would soon become the representation of Britain in my final piece. © Dreamstime 2016.

The first step to creating the new image was to cut out the two people and make sure that the lines surrounding them were smooth.  This would be important as it can make the final image look both realer and more professional.  I achieved this by selecting each person with the Quick Selection tool in Photoshop and, once each person had been fully selected, I feathered their outlines to ensure the smoothness.

Britain1
This image shows how I have removed the background of the opera singer, creating a new layer to which I can edit the representation of its meaning.
Germany1
Similarly with this image of the man singing, I have removed the background, creating a new layer to which I can edit the meaning.

Once I had each image how I wanted them, I then added the backgrounds and other features, such as medals, microphone and hats which built the image up more to a realistic look.  I decided to put the flags of each army behind the singers, which further solidified the meaning of the new image.

Britain2
In each photo, I have decided to use wood panelling as the background as this was standard for government offices in the 1940s, and would allow me to make the images appear more realistic.
Germany2
I initially thought that by just having the German military hat, it would not fully represent that I wanted this to look like a Nazi Conference speech. To combat this, I decided to place the flag in the background of the image, solidifying the meaning of my new image.

After I had got each image to a standard I liked in colour, I decided to change the whole image to look as if it were a photograph from the 1940s.  This was important as it meant that the image could represent the meaning even more and be easily understandable as, in colour, this could look like a modern conference, whereas I was aiming for one in the Second World War.  This was achieved by putting the entire composition into black and white, adding noise and finally adding scratches to the image to show that they had been processed like film and had suffered from time.

Germany3
By adding a black and white effect, this makes the image look older and from the time period I was intending.
Britain3
Adding grain and scratches also allows for the image to appear much more like a proper image from the 40s.

Influences

One artist that uses stock photos to create a new image is Ankur Patar, an Indian digital artist, who recreated an entire painting using just stock imagery, after the original image was stolen in 1990.  Patar used a mixture of digital blending techniques to put imagery together to create a larger image.  Similarly, I wanted to mirror this style in my piece, although did not use as many techniques as Patar.  From the example (see below), Patar has successfully created a copy of the painting (although some details are obviously different) using all imagery that has been in the public domain.  I have done the same with my piece, although not to the same professional standard as Patar.

rembrandt
This images shows the contrast between the original painting by Rembrandt and Patar’s new image, created solely from stock photography. This image is one of many being showcased by Adobe to promote their new Stock Photography feature. © Adobe/Patar 2016

However, not all artists use stock photography.  Christophe Gilbert is a photomanipulation artist that creates all kinds of peculiar environments using existing images, compiling them for a new composition.  Traditionally a photographer of cars, Gilbert now takes multiple images (sometimes his own photography, others not) and produces all sorts of landscapes or portraits for a variety of companies.  Working for LG Electronics, Gilbert needed to show the high definition of the televisions that the company sells.  This was represented by having an elephant perched in a tree, looking out over the horizon, which is bored by an LG television screen, showing that the televisions have a high quality and are large in size (although obviously not as large as that which is portrayed in the image).

christophe gilbert
Photo by Christophe Gilbert for LG Electronics. © Christophe Gilbert 2016

For a reflection of my work, please see the ‘FINAL IMAGES’ page.

 

 

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